Coolness - The pure elegance of freedom

"Cool" and "coolness" - everyday trendy words that each of us drops in our conversations. Imprecisely and vaguely, "cool" is attached to everything earthly without being aware of its true character. But what actually is "cool"? What exactly does it mean to be "cool" and how does the big term "coolness" become tangible?

Michael Köckritz, editor-in-chief and creative director of the lifestyle magazines "ramp" and "rampstyle", has taken a close look at the longing concept of "coolness" and created an entertaining research project that takes a closer look at its facets. His coffee table book "Coolness" is a homage to the casual elegance of freedom and an entertainingly inspiring and creative journey of discovery. Michael Köckritz illuminates icons, researches stories and talks to interdisciplinary experts about backgrounds and historical developments.

"Coolness" - The Multimedia Pop-Up Exhibition 

To accompany the launch of his book, Michael Köckritz is presenting a multimedia pop-up exhibition at the Porsche Brandstore Stuttgart from 2 to 28 February 2023. The exhibition features the "Icons of Cool" including Smeg, Knoll, USM Haller, Burmester and Schindelhauer as well as other exclusive exhibits such as Bryan Adam's personal guitar from the 1970s, a Leica camera by Lenny Kravitz and the Porsche 911 Coupe from 1987. The launch event on 2 February will focus on a conversation with Michael Mauer, Head of Style Porsche, and Lambert Wiesing, philosopher with expertise in coolness and luxury, as well as Bastian Schramm, Head of Marketing Porsche Germany. More than 40 exhibits, exciting events and inspiring guests will bring the legendary term "coolness" to life in the Porsche Brandstore. The book "Coolness: The Casual Elegance" will be available from teNeues from 15.03.2023. Tickets for the multimedia pop-up exhibition are available directly at the Brand Store.