Ralph Jahns

Timeless Treasures

Cover | © teNeues Verlag

The Fascination of Certified Pre-Owned Watches

An exciting new entry in teNeues’ successful series of books about watches

A watch book with a unique focus: less technical and more emotional; the watch nerds will get their Ref numbers but it’s also about lifestyle, pop culture and fashion

Featuring famous movie watches and famous watch wearers, from Rihanna to Ryan Gosling

Pre-owned is a fast-growing market and one consequence is a transition of the target group – Timeless Treasures is the perfect book for a new diverse luxury watch community

The book offers helpful tips for passionate watch collectors and potential new customers

Six different authors offer different perspectives and share their passion for watches: a watchmaker, an auction house’s watch specialist, a fashion expert etc.

In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) within the watch market as "the industry's fastest-growing segment". The trade in pre-owned watches is expected to overtake that in new watches by the middle of the decade.
"Certified Pre-Owned" is thus a booming trend. Pre-owned watches are becoming increasingly popular for various reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs, but also to new customers. Since the fine pieces are authenticated by experts, the market offers security. Above all, however, the CPO business enables an emotional approach: buyers get watches with a history that they can perpetuate themselves and then pass on to the next generation.   
Immerse yourself in the fascinating world of watches and watch collecting with Timeless Treasures.
Does a good watch really have to be expensive? What factors determine the condition of a watch? What should I look for when buying? Are CPO watches a good investment? These and many other questions are answered here by leading experts in the field.
But you will not only find useful information for building your own high-quality collection. You will feel the passion for elegant timepieces on every page of this book. Discover first-class photographs of classic and current watch models from the major brands, of celebrities professing their passion for this accessory, or of legendary film scenes in which special watch models play supporting and leading roles.
The reading is rounded off with a "style guide" that offers watch lovers inspiration on how to perfectly showcase their favourite pieces in every situation or even answers the question: What type of watch am I?
The result is an emotional all-round portrait of the impressive world of CPO watches, perfectly attuned to an ever larger and more diverse fan community.
It's time to let a little luxury into your life with this book!

 

Ralph Jahns
Editor
Price
€ 70 | $ 100 | £ 60
Pages
256
Images
ca. 200 color & b/w photographs
Format
24,5 x 31,4 cm | 9 5/8 x 12 3/8 in.

Book title
Timeless Treasures
Subtitle
The Fascination of Certified Pre-Owned Watches
Publisher
teNeues Verlag GmbH
Release date
9.6.2023
Format
24,5 x 31,4 cm | 9 5/8 x 12 3/8 in.
Language
English & German
Pages
256
Images
ca. 200 color & b/w photographs
Price
€ 70 | $ 100 | £ 60
Finish / Special Book-Work
Hardcover
Category
Lifestyle, Preview Spring 2023
ISBN (DE)
978-3-96171-435-3

In addition to his professional marketing expertise in luxury lifestyle brands, gained through working at and with agencies such as JVM, George P. Johnson, BBDO, MDCT, and brands including AMG, Hugo Boss, Mercedes-Benz, Porsche, and the Swatch Group, Ralph Jahns harbors a deep passion for art, events, and exhibitions. With his platform startcollections.com, he has fulfilled a dream centered around his passions. Not only has Jahns partnered with the Swiss brand Bucherer, he is also a proven watch expert himself.

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