Hasselblad Masters

Vol. 3 Evoke

Hasselblad Masters
© Hasselblad Masters Vol. 3 Evoke, published by teNeues, - www.teneues.com, Photo © Image by Ken Hermann, Hasselblad Master 2012: General, www.hasselblad.de/masters.aspx
Hasselblad Masters
Vol. 3 Evoke

240 pp., hardcover with jacket
79 color and 42 b/w photographs

Text in English, German, French, Spanish, Italian, Chinese, and Japanese

79,90 EUR
Item No.:79607
Format:27,5 x 34 cm

additional images:
  • Evoke presents the finest in contemporary photography worldwide
  • The Hasselblad Masters calendar is also published by teNeues
  • Accompanied by a special exhibition, which debuted at photokina in Cologne and is now on a worldwide tour



Available as an App on iTunes!





Hasselblad - manufacturer of exceptional photographic technology for more than six decades - sponsors the elite Masters contest each year, recognizing both the top established and upcoming photographers. This prestigious collection showcases exceptional images from eleven of the top photographers in the world. For the second year in a row, the public was invited to view the images online and vote for their favorites - ensuring transparency and generating strong international interest. An accomplished and diverse panel of judges representing all areas of the photo industry selected the final winners. These eleven Hasselblad Masters were given access to top-of-the-line photographic equipment and asked to interpret the theme “Evoke” in their own unique ways.


The 2012 Hasselblad Masters Awards winners are:

Architectural: Frank Meyl, Germany
Editorial: Jon Lowenstein, USA
Fashion/Beauty: Eric Wong, Hong Kong, China
Fine Art: Olivier Valsecchi, France
General: Ken Hermann, Denmark
Landscapes/Nature: Tom D. Jones, Belgium
Portrait: Denis Rouvre, France
Up & Coming: Vicente Ansola, Spain
Products: Joe Felzman, USA
Wedding/Social: Milosz Wozaczynski, Poland
Wildlife: Joachim Schmeisser, Germany


Hasselblad Masters Vol. 3 Evoke
Book launch at photokina 2012:




The Hasselblad Masters App - available on iTunes!



As a leader in the development of photographic technology with an equally strong passion for the art of image-making, Hasselblad has empowered thousands of photographers with its state-of-the-art equipment, software, and strong customer support system since its founding in 1941. As part of its commitment to supporting the art and science of photography, Hasselblad launched the Masters competition in 2001. This year marks the 10th anniversary of the competition and, like each of the nine groups of Masters before them, the 2012 award winners represent some of the most talented photographers in the world in each of the eleven categories. To honor and acknowledge their excellence in image-making and dedication to the art and craft of photography, we provided each recipient with an H4D medium format camera, lenses, and Phocus software. The current eleven Masters were asked to create a body of work based on the theme “Evoke” for this installment of the Hasselblad Masters series. I invite you to explore Hasselblad Masters: Evoke and hope that you will appreciate and enjoy the amazing images created by this year’s exceptionally gifted award winners.

Dr. Larry Hansen
Chairman and CEO of Hasselblad


Photos © teNeues Digital Media GmbH